of 5— Set up Discord and join Midjourney

What you'll accomplish

How to use Midjourney to generate high-quality lifestyle apartment imagery (the kind of "aspirational living" photos that look great on Instagram, ILS listings, and leasing office flyers) without hiring a photographer or paying for stock photo subscriptions.

What you'll need

A Discord account (free; Midjourney operates through Discord)
Midjourney subscription: {{tool:Midjourney.plan}} ({{tool:Midjourney.price}}) for commercial use
Time needed: 30 minutes to set up; 5–15 minutes per image session afterward
Cost: {{tool:Midjourney.price}}
Important: Midjourney-generated images should be used for lifestyle/ambiance marketing, not as representations of specific units you haven't photographed

How-To Guide: Generate Lifestyle Property Images with Midjourney

Step 1: Set up Discord and join Midjourney

Download Discord at discord.com/download (desktop app) or use the web version at discord.com
Create a free Discord account or log in if you already have one
Go to midjourney.com and click Join the Beta or Sign In
Click Sign in with Discord. This connects your Discord account to Midjourney
You'll be redirected to the Midjourney Discord server. Click Accept Invite

What you should see: The Midjourney Discord server with channels listed on the left sidebar

Tools:Midjourney