of 5— Identify your top 3 prospect types

What you'll accomplish

A complete 3-email follow-up sequence (Day 1, Day 3, Day 7) for each of your most common prospect types, ready to customize with names and send. Inconsistent, forgotten follow-ups become a reliable system that converts more inquiries into tours.

What you'll need

A ChatGPT account (free account works; {{tool:ChatGPT.plan}} at {{tool:ChatGPT.price}} recommended for better quality)
Your community's current specials and key selling points
A place to save the sequences (Google Docs, Notes app, or a leasing team folder)
Time needed: 30 minutes to build; 2 minutes per prospect to deploy afterward
Cost: Free / {{tool:ChatGPT.price}}

How-To Guide: Build a 3-Touch Prospect Drip Sequence with ChatGPT

Step 1: Identify your top 3 prospect types

Before writing anything, decide which prospect types you want sequences for. Common categories:

Online inquiry, no tour yet: They filled out a form or emailed but haven't responded to your first outreach
Post-tour, no decision: They toured but went silent after saying "we'll think about it"
Price objection, still interested: They liked the unit but said it was a bit over budget

Pick 1–2 to start.

Tools:ChatGPT